Case Study Highlights

Commercial & Colleague Wellbeing (Brand Strategy & Company Positioning)

Created and led Hyatt’s commercial and corporate wellbeing strategy spanning nearly 1,000 properties, 20 brands, 130,000+ colleagues and millions of consumers worldwide. Authored the company's proprietary "Road to Wellbeing" philosophy inclusive of (3) landmarks of wellbeing (Feel, Fuel & Function) designed to drive innovation in brand, product, guest service, partnership, loyalty and leadership development, as well as its Miraval and Exhale spa and wellness brands.

Starwood Hotels & Resorts
Commercial Wellbeing (Brand Strategy & Company Positioning)

Led the creation of 6 international spa brands for Westin, Sheraton, St. Regis, W, Le Meridien and the Luxury Collection hotel brands. Also launched and managed the Starwood Spa Collection; a consortium of 60 wellness travel destinations across 26 countries each designed to represent the company's Seven Pillars of Wellbeing.

Employee Wellbeing (Development & Operational Guidance)

Oversaw the company’s workplace wellness division operating on the campuses of Fortune 500 companies such as Google, Intel and Walgreens. Led a team of performance trainers and nutritionists spanning the Americas and Europe, driving significant health outcomes for sedentary workforces.

Spafinder Wellness, Inc.
Commercial & Colleague Wellbeing (Brand Strategy & Company Positioning)

Authored & launched the company's multi-dimensional "Wellness 365" philosophy, repositioning it as a global authority offering consumers inspiration, services, and resources to live well every day via a network of 25,000+ health and wellness destinations. Co-founded the Global Wellness Travel Awards formerly issued across 40+ countries as well as the company's workplace wellness division.

Global Wellness Institute
Commercial & Colleague Wellbeing (Brand Strategy & Company Positioning)

Co-founded, launched and served as brand architect of this 501c3 non-profit educational foundation designed to empower wellness worldwide via the release of research, initiatives, annual events and resources supporting the trillion dollar, global wellness economy. Also founded, chaired and helped to define the $140 billion Wellness Lifestyle Real Estate & Communities sector resulting in the release of the Build Well to Live Well report.

WW / Weight Watchers
Commercial Wellbeing (Guest Experience & Product Innovation)

Served as an extension of the Global Innovation Team to help consider what wellness means beyond just weight-loss, successfully leading to the global brand evolution of the 50+ year old, iconic Weight Watchers brand to WW (Weight Watchers Reimagined).

Maine Office of Tourism
Commercial Wellbeing (Brand Strategy & Company Positioning)

Educated the department of tourism on the global business of wellness and the market for wellness tourism at the state’s annual governor’s conference. Advised the director of tourism on the development of the state's multi-million dollar marketing plan designed to increase the appeal of Maine as a wellness travel destination.

Canyon Ranch
Commercial Wellbeing (Guest Experience & Product Innovation)

Created the "Healthy Living Room" experiential product exclusively offered at the famed health resort's flagship locations in Lenox, Massachusetts and Tucson, Arizona. Work in partnership with the founders to help educate, inspire and convert traditional spa-only guests to trial the brand’s lesser known "Health and Healing" portfolio of integrative wellness services.

Commercial Wellbeing (Brand Strategy & Company Positioning)

Advised the chief marketing officer and board of directors on the development of a global wellness strategy that could both reinforce and differentiate the brand across its luxury portfolio of hotels, trains, and river cruises around the world. Immersed the corporate marketing and leadership teams in the multi-billion dollar wellness tourism marketplace.

An Australia Wellness Community Project
Community Wellbeing (Development & Operational Guidance)

Guided a real estate developer on the development of a billion-dollar wellness community inclusive of residences, outdoor parks and recreation, integrative health and wellness facilities, retail, hospitality services and a spiritual center at its core. Educated the development team on the wellness real estate sector, contributed to the development of the overall community concept, brand strategy and design plan, and connected the project to prospective hospitality and integrative wellness partners.

A Costa Rica Wellness Community Project
Community Wellbeing (Development & Operational Guidance)

Retained to advise the development of an environmentally-conscious wellness community complete with luxury residences, an integrative health resort, community service agriculture, a medical clinic, a glamping site, and a Waldorf School. Participated in on-site and virtual design charettes to develop the concept, advise business, marketing and operating plans, and guide the overall layout and design of the community’s offerings.

Rancho La Puerta
Commercial Wellbeing (Guest Experience & Product Evaluation)

Commissioned by the executive chairman of the board to conduct a site evaluation including a thorough review of the guest experience spanning spa, fitness, culinary, hotel, spiritual, health and wellness facilities, products and services as well as hotel and residential offerings with the purpose to help future-proof the business for the next 75 years of operation.

QC Terme Spas & Resorts
Consumer Wellbeing (Development & Operational Guidance)

Retained by investors to visit the existing sites of a multi-million dollar thermal bathing business in Italy. Informed how best to evolve and expand the brand to the United States, and provided guidance to assist the development, operations and marketing of the brand's American flagship property in New York City.

A Top-10 U.S. Hospital
Commercial Wellbeing (Guest Experience & Product Innovation)

Contributed to the development of a market & feasibility study on behalf of a leading hospital system in the United States interested in evolving patient care to include family members of extended stay, cardiac patients. Guided the design of an innovative guest experience to positively impact mental, emotional, physical and emotional wellbeing of patient families via the delivery of onsite health and wellness products and services.

Colleague Wellbeing (Keynote Speaking)

Keynoted the company’s inaugural virtual conference including 3500 real estate agents and brokers across North America. Presented latest findings and research on how to live and lead well in a post-covid world, and created an exclusive exercise to help attendees show up as their best selves at work and in life.

Empower Brands Community
Community Wellbeing (Keynote Speaking)

Created and delivered a keynote presentation inclusive of K&A’s proprietary research around “Love As a Business Strategy” for a leading trade association in Portugal with the mission to better connect and empower Portuguese brands to their consumers. Partnered with the CEO to deliver greater value to its members by focusing on how they work, not just the brands they represent.

A Luxury Hotel Group
Leadership Wellbeing (Strategic Guidance & Leadership Assessment)

Assessed the personal wellbeing of the CEO of a famed hotel brand known globally for its commitment to wellness and sustainability. Leveraged the science-based, Be Well Lead Well Pulse® platform to assess 19 psychometrics across 6 categories of wellbeing with the goal to unlock the potential for transformational performance and leadership at both work and in life.