Kyricos & Associates

Global Experience. Local Relevance. Immediate Impact.


KYRICOS & ASSOCIATES is a boutique advisory firm providing strategic guidance to the wellness and hospitality industries on a global scale. We help organizations to develop, market, operate, evaluate, communicate, optimize or expand their businesses in truly impactful ways. From the chief executive to the line-level employee, we provide global experience with local relevance to help achieve key business objectives.


We serve the world of wellness and hospitality (including spas, hotels & resorts, private clubs, restaurants, wellness communities, integrative health centers, tourism bureaus & more) as well as well-focused lifestyle brands and workplace environments. We also work with the partners and suppliers who help support them. Ultimately, we exist to help you flourish, wellfully.


We meet with you, listen to your needs, and identify what is needed for your ultimate success. From there, we use our "5E Approach" and as appropriate, tap into a vast network of global associates – each with winning track records in their respective fields – to customize a team capable of realizing your vision together.

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Kyricos & Associates

About Us


KYRICOS & ASSOCIATES (K&A) was founded by Mia Kyricos, an industry veteran with two decades of experience working for wellness and hospitality-driven companies including Spafinder Wellness Inc, EXOS, Starwood Hotels & Resorts Worldwide, Exhale Mind Body Spas, Canyon Ranch Health resorts and more. During her career, Kyricos developed a vast, global network of colleagues and associates from every corner of the world, traveling and working extensively across 100+ countries. Her goal in founding K&A was to better service the wellness and hospitality industries by leveraging her diverse network and reputation as an internationally respected business leader, wellness travel and lifestyle expert, in more meaningful ways.

Kyricos is a frequent speaker and contributing writer to hospitality publications and associations worldwide, and has been featured in popular business and trade publications including the New York Times, CNN, Travel Weekly, Spa Business, Real Simple and more. She sits on the Boards of the Global Wellness Summit (GWS) and the University of California Irvine (UCI), and chairs the Wellness Community Initiative for the Global Wellness Institute. Follow her on Twitter or join her network on LinkedIn.


Kyricos & Associates LLC, 226 York Street, Suite 2 York, ME 03909