Globally Networked. Collaborative in Nature. Inspiring Wellbeing.
Kyricos & Associates (K&A) is strategic advisory firm dedicated to the success of wellness, hospitality, tourism and healthy lifestyle companies. We are considered to be experts in the global wellness marketplace with a specialty in brand strategy and communications, but we regularly work cross-functionally and cross-culturally to help senior leadership teams optimize and expand their businesses in truly impactful ways. Just think of us as problem-solvers for all things well; we excel in the multi-faceted business of wellness.
We serve the world of hospitality and service-driven enterprises (including spas, hotel companies, health resorts, wellness communities, leisure operators, travel and tourism bureaus and more) as well as healthy lifestyle brands, CPG companies and workplace environments interested in fostering employee health and wellbeing. We also work with the partners and suppliers who help support them. Ultimately, we exist to help your businesses flourish, wellfully.
We are problem-solvers. We meet with you, listen to your needs, and identify what is needed for your ultimate success. From there, we use our "Our 5 Key Principles” and where appropriate, tap into a vast network of global associates – each with winning track records and expertise in their respective fields and functions – to customize a team capable of realizing your vision together. In some instances, we even refer projects directly to them as your satisfaction, your wellness, is our top priority.
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KYRICOS & ASSOCIATES (K&A) was founded by Mia Kyricos, an industry veteran with 25 years of experience working for wellness and hospitality-driven companies including Spafinder Wellness Inc, EXOS, Starwood Hotels & Resorts Worldwide, Exhale Mind Body Spas, Canyon Ranch Health resorts and more. During her career, Kyricos developed a vast, global network of colleagues and associates from every corner of the world, traveling and working extensively across 100+ countries. Her goal in founding K&A was to better service the wellness and hospitality industries by leveraging her diverse network and reputation as an internationally-respected business leader, and wellness travel and lifestyle expert, in more meaningful ways.
Kyricos is a frequent speaker and contributing writer to hospitality publications and associations worldwide, and has been featured in popular business and trade publications including the New York Times, CNN, Travel Weekly, Spa Business, Real Simple and more. She sits on the Boards of the Global Wellness Summit (GWS) and the University of California Irvine (UCI), and chairs the Wellness Community Initiative for the Global Wellness Institute. Follow her on Twitter or join her network on LinkedIn.
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